Kevin Gründling

With BFCM just around the corner, you need practical tips to maximize your ad spend. So we worked with Herrmann Digital to curate a playbook of battle-tested media buying strategies to make BFCM 2024 your best one yet. 35 pages of data-backed tactics to help you optimize your Meta ads this BFCM. We’re talking: - How to find new pockets of scale & efficiency with audiences - Strategic budget planning & spend pacing during BFCM - Hot takes on creative diversity and what to avoid - Data to prove evergreen > seasonal is the way - Data to support vertical > horizontal scaling - How to improve CVR on your Meta Shop - Top-performing Q4 ad placements - How to capitalize on Q5 - & so much more That’s why this eBook is so big. It’s full of secrets. (Link in comments)

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I often post about the technical aspects of maximizing your marketing efforts in Germany. However, here’s the simple truth ⤵ 𝗪𝗶𝘁𝗵 𝗼𝗻𝗹𝘆 𝘁𝘄𝗼 𝘁𝗵𝗶𝗻𝗴𝘀, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗹𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀 𝗼𝗻𝗹𝗶𝗻𝗲 𝗶𝗻 𝗹𝗮𝗿𝗴𝗲 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝗶𝗲𝘀! 1️⃣ A convincing web presence. → A landing page that is convincing to native Germans and optimized for maximum performance. 2️⃣ Ads on the right channel → Nowadays, prospects are on Google or Meta (Facebook & Instagram). It is important that these two parts are perfectly aligned to maximize your chances of success. That's why we offer both together in an all-in-one package. In just four weeks, you will have a convincing landing page and German ads live and are ready to generate leads and sales. 🇩🇪

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𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝗽𝗲𝗻𝗔𝗜'𝘀 𝗻𝗲𝘄 𝗦𝗲𝗮𝗿𝗰𝗵𝗚𝗣𝗧.   But there's a massive blind spot no one's talking about: ↳ OpenAI partnered with Axel-Springer globally ↳ This includes BILD, WELT, and POLITICO content ↳ Even their premium content feeds into ChatGPT   Why should this concern you? ↳ These sources have strong editorial biases ↳ Think tabloid-style journalism (BILD) ↳ Your "neutral" searches won't be neutral at all   Yes, all search engines have bias. ↳ But this partnership raises unique concerns ↳ One media group's viewpoint gets privileged access ↳ Without clear disclosure to users   Before you jump on the SearchGPT hype: ↳ Be aware of what's behind the curtain ↳ Question where your answers come from ↳ Consider using multiple search tools   Think critically. Stay informed. Make better decisions.   Thoughts? What's your take on SearchGPT?

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Podcast Alert: AI-Powered Social Media - Elevate Your Engagement and Reach Social media isn't just about posting updates anymore - it's about building connections and driving real business results. But with the endless flow of content, how do you make sure your brand stands out? The answer lies in AI-powered social media. In this week's episode of "The AI Marketing Revolution", we uncover how AI is reshaping the social media landscape by helping marketers: . Create engaging content - Use AI to generate captivating captions, visuals, and even videos. . Understand your audience better - Analyze social media interactions for deep insights into audience preferences. . Optimize your strategy - Schedule posts at peak times, use trending hashtags, and monitor brand mentions in real time. . Automate tasks - Free up time to focus on strategy with AI handling the repetitive tasks. 🎧 Listen to the full episode now: . Spotify link: https://lnkd.in/gBZ68Va3 . Apple Podcast: https://lnkd.in/gZ4PyXmm #AImarketing #socialmedia #digitalmarketing #socialmediastrategy #marktgAI

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Hooray, we're live! 🎉   After more than two years of exciting work, we have successfully launched the PSI Software SE website (https://www.psi.de)! 🚀   The globally active software group was faced with a major challenge: a decent collection of different websites for various products and with different knowledge focuses was to be transformed into a uniform global presence.   Our mission: to develop a user-centered website that highlights PSI's expertise and solution orientation.   How did we achieve this?   ✅ Customer focus through user councils: the focus should not be purely on products, but on solutions and use cases. Good news: the customers we surveyed did not see their involvement as an obligation, but as an opportunity to get involved and actively help shape solutions. 🙌   ✅ Regular checkpoint meetings with internal stakeholders: Sales staff, engineers, product managers and editors contributed their expertise. This enabled us to ensure that the new content and functions reflect the needs of all stakeholders. 🧑‍🧑‍🧒‍🧒   ✅ Design system for scalability: With a progressive, modular and flexible design system, we have created the basis for scalable content and a uniform visual language. ↗   The result is a sophisticated website with a solution-oriented user journey: users discover use cases that help them to overcome their challenges and find suitable products. The minimalist, consistent design underlines the international group's expertise and claim to leadership.   We are particularly proud of the fact that everyone involved – from internal teams to external users – shaped this journey with us, in hundreds of meetings, thousands of cups of coffee and countless post-its (digital and analog). The joint project was intensive, exciting, instructive and a lot of fun – thanks for the great collaboration PSI Software!   For the result, click here: https://www.psi.de   #website #digitaletransformation #userexperience #ux #psi

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Take a behind-the-scenes look at our efficient German processes for crafting your social media posts. In this video, I provide a quick overview of how we bring structure and creativity together. #SocialMediaStrategy #ContentCreation #MarketingEfficiency #DigitalMarketing #ProcessOptimization

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SMBs – How #AI can be a real game-changer   Small and Medium sized Businesses are often hidden champions in their field and a huge engine of the German economy. #Digitalization is a turning point for them. They must adapt their structures and processes to the new reality. #ArtificialIntelligence is a game changer. It breaks former limits of human pace and efficiency. The LOBECO #SMB consultants frequently discuss with CEOs of various German SMB companies how to implement AI. Here are some key insights: 🌟   ➡Managing directors are often interested in using AI but are hesitant due to lack of expertise and data protection concerns.   ➡SMBs need flexible AI solutions tailored to their unique processes. AI should empower employees, not replace them. The SMB in DACH has a great opportunity to increase productivity and stay ahead of the competition by adopting AI. Currently, only a fraction of companies are using #GenerativeAI 💡 Lesson learned: Using the radical optimization chances of AI for business implementation and #DigitalTransformation – now! Check out for our AI Hands-on Workshops, AI License and AI Hackathons: https://www.lobeco.de/ai/ #LOBECOpower

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Company to watch 😉: AI tech experts VIER. VIER.AI is specialized not only but particularly in the enabling of customer dialogues. In the current Business Punk Podcast, CEO Rainer Holler gives insights into how humans can act as supervisors for a multitude of AIs, where we currently stand in the field of #AgenticAI - and what steam engines have to do with it. Enjoy.  

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🪗 𝑷𝙧𝒐𝙨𝒕 𝒕𝙤 𝙊𝒌𝙩𝒐𝙗𝒆𝙧𝒇𝙚𝒔𝙩! 🍻 Oktoberfest isn't just about beer—it's a massive cultural event that attracts millions worldwide. For brands, it’s the perfect opportunity to tap into this lively global festival. From Munich to wherever your customers are, here’s how to stay on top: 🍺 𝑪𝙧𝒂𝙛𝒕 𝒔𝙚𝒂𝙨𝒐𝙣𝒂𝙡 𝙥𝒓𝙤𝒎𝙤𝒕𝙞𝒐𝙣𝒔 𝒂𝙧𝒐𝙪𝒏𝙙 𝙩𝒉𝙚 𝙛𝒖𝙣 𝙤𝒇 𝑶𝙠𝒕𝙤𝒃𝙚𝒓𝙛𝒆𝙨𝒕. 📲 𝑬𝙣𝒈𝙖𝒈𝙚 𝙮𝒐𝙪𝒓 𝒂𝙪𝒅𝙞𝒆𝙣𝒄𝙚 𝙬𝒊𝙩𝒉 𝒇𝙚𝒔𝙩𝒊𝙫𝒆 𝒄𝙤𝒏𝙩𝒆𝙣𝒕 𝒂𝙣𝒅 𝒑𝙤𝒍𝙡𝒔. 🌍 𝑬𝙭𝒑𝙖𝒏𝙙 𝙮𝒐𝙪𝒓 𝒓𝙚𝒂𝙘𝒉—𝒓𝙚𝒎𝙚𝒎𝙗𝒆𝙧, 𝑶𝙠𝒕𝙤𝒃𝙚𝒓𝙛𝒆𝙨𝒕 𝒊𝙨 𝙜𝒍𝙤𝒃𝙖𝒍. Marketers, how are you integrating cultural events into your strategy? Share your ideas below! 👇 #Oktoberfest2024 #MarketingTrends #CulturalMarketing

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Sometimes two products from the same company pull its positioning in two different directions. And you should let them! In this guide, I share: 👉 When does it make sense to have "parallel/independent" positioning heroes 👉 What you need to do to make it work and why 👉 My go-to example of a company I think does it very well #b2bsaas #positioning #messaging

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Dina, your reflections on the LinkedIn discourse are spot on! The platform's purpose is often debated, with strong feelings on both sides. While many see LinkedIn strictly as a professional space, others recognize the natural human connections that can develop. It’s essential to maintain professionalism while also being open to authentic interactions. Respecting boundaries is key in both personal and professional exchanges. Your perspective on finding a balance between seriousness and a light-hearted approach is refreshing. How can we cultivate a LinkedIn culture that embraces both professionalism and genuine connection without crossing boundaries? #LinkedInConnections #ProfessionalNetworking #RespectBoundaries

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Are you getting the most out of your influencer partnerships?  Some influencers may not resonate with your audience. With Klugklug, you can compare influencers and see how relevant they are to your target audience. Plus, you'll get instant reports to track your campaign's progress.  Try Klugklug today! Message us for a free demo.   #klugklug #influencer #influencermarketing #marketing #trend #perfectmatch

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