Survey on AI in New-Product Development

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This survey is designed to better understand your business' use of Artificial Intelligence (AI) for new-product development. Also, where, how, and what your plans are for the future.

The survey questionnaire should take about 10 minutes to complete.

Your answers are confidential, and will be aggregated with answers from other companies. No one company or respondent will be identified.

Please answer using a 1-5 scale, where: 1 = not at all; 5 = very much so

Email *

1. Does your business currently use AI for Idea Generation: to scan the Internet & social media looking for themes and “hits”; AI used to suggest ideas?
*

Not at all

Very much so

2. Do you expect to be using AI for Idea Generation in the near future: to scan the Internet & social media looking for themes and “hits”; AI used to suggest ideas?
*

Not at all

Very much so

3. Does your business currently use AI for Market Analysis: to scan and/or analyze market data from many sources – online data & reviews, social media, sales data; machine learning algorithms to monitor market trends, competitor activities, & customer preferences? *

Not at all

Very much so

4. Do you expect to be using AI for Market Analysis in the near future: to scan and/or analyze market data from many sources – online data & reviews, social media, sales data; machine learning algorithms to monitor market trends, competitor activities, & customer preferences?
*

Not at all

Very much so

5. Does your business currently use AI for Competitive Analysis: to scan online for data on competitors, performance, their products, pricing; to monitor competitors' activities – product launches, pricing changes, & marketing campaigns? *

Not at all

Very much so

6. Do you expect to be using AI for Competitive Analysis in the near future: to scan online for data on competitors, performance, their products, pricing; to monitor competitors' activities – product launches, pricing changes, & marketing campaigns? *

Not at all

Very much so

7. Does your business currently use AI for Building the Business Case: analysis of financial data; making sales & profit projections; doing multi-scenario analyses? *

Not at all

Very much so

8. Do you expect to be using AI for Building the Business Case in the near future: analysis of financial data; making sales & profit projections; doing multi-scenario analyses? *

Not at all

Very much so

9. Does your business currently use AI for Making Go / No Go Decisions: making the project investment decisions at gates; analysis of data from previous projects to identify patterns of success? *

Not at all

Very much so

10. Do you expect to be using AI for Making Go / No Go Decisions in the near future: making the project investment decisions at gates; analysis of data from previous projects to identify patterns of success? *

Not at all

Very much so

11. Does your business currently use AI for Product Design: AI with CAD to design products; optimizing product design; regenerative design (creating multiple design options)? *

Not at all

Very much so

12. Do you expect to be using AI for Product Design in the near future: AI with CAD to design products; optimizing product design; regenerative design (creating multiple design options)? *

Not at all

Very much so

13. Does your business currently use AI for Prototyping: rapid prototyping with AI; automatically translating sketches into prototypes? *

Not at all

Very much so

14. Do you expect to be using AI for Prototyping in the near future: rapid prototyping with AI; automatically translating sketches into prototypes? *

Not at all

Very much so

15. Does your business currently use AI for Laboratory Automation: predicting new drugs’ bioactivity (drug discovery), optimizing conditions for chemical reactions; suggesting how to synthesize complicated molecules? *

Not at all

Very much so

16. Do you expect to be using AI for Laboratory Automation in the near future: predicting new drugs’ bioactivity (drug discovery), optimizing conditions for chemical reactions; suggesting how to synthesize complicated molecules? *

Not at all

Very much so

17. Does your business currently use AI for Simulation AI Models: to simulate the behavior of a project, system or process? *

Not at all

Very much so

18. Do you expect to be using AI for Simulation AI Models in the near future: to simulate the behavior of a project, system or process? *

Not at all

Very much so

19. Does your business currently use AI for Product Testing & Validation: automated product testing; virtual market testing (simulates customer interactions with products); virtual customers? *

Not at all

Very much so

20. Do you expect to be using AI for Product Testing & Validation in the near future: automated product testing; virtual market testing (simulates customer interactions with products); virtual customers? *

Not at all

Very much so

21. Does your business currently use AI for Project Management: creating project plans; optimizing plans like Gantt charts; monitoring the project’s progress, identifying problems? *

Not at all

Very much so

22. Do you expect to be using AI for Project Management in the near future: creating project plans; optimizing plans like Gantt charts; monitoring the project’s progress, identifying problems? *

Not at all

Very much so

23. Does your business currently use AI for Portfolio management (support for the project management office): tracking projects in the portfolio; identifying potential problems, automated preparation & distribution of project reports? *

Not at all

Very much so

24. Do you expect to be using AI for Portfolio management (support for the project management office) in the near future: tracking projects in the portfolio; identifying potential problems, automated preparation & distribution of project reports? *

Not at all

Very much so

25. Does your business currently use AI for Natural Language Processing (NLP): to extract information from unstructured data sources – customer interviews, social media posts, & market research reports? *

Not at all

Very much so

26. Do you expect to be using AI for Natural Language Processing (NLP) in the near future: to extract information from unstructured data sources – customer interviews, social media posts, & market research reports? *

Not at all

Very much so

27. Does your business currently use AI for Other (insert your application)?

28. Do you expect to be using AI for Other (insert your application) in the near future?

29. If you are currently using AI for one or more of the applications above in a big way – a 5 out of 5 – please describe one or two of these applications.

30. Are you now extensively using AI to improve your NPD efforts? *

Not at all

Very much so

31. Has your business agree to accept and adopt AI technology? *

Not at all

Very much so

32. Are managers prepared to hand over the reins on decisions with increasingly higher stakes? *

Not at all

Very much so

33. Have you seen any performance improvements in your NPD as a result of introducing AI? *

Not at all

Very much so

34. Does your executive sponsor for this AI initiate have the capability and credibility in your organization to lead this transformation? *

Not at all

Very much so

35. Are senior leaders willing to wait several months, up to one year, to start seeing the benefits of the AI automation? *

Not at all

Very much so

Questions 36 - 41: If improvements, what types and please take a guess at how much of an improvement, what % improvement (if none, put a zero)

36. Speed or time-to-market *

37. Productivity & efficiency *

38. Fewer mistakes *

39. More agile, more responsive to change *

40. Better decision-making *

41. Other

42. What type of product development does your business do? Check one:
*

Mostly Hardware

Mostly Software

Hardware & Software

Required

43. If Hardware & Software, what % is software?

44. What industry are you in? Check one:
*

Aerospace/Defense

Automotive

Banking/Financial

Chemicals/Petroleum

Consumer Durables

Food and Beverage

Consumer Packaged Goods

Electronics

Healthcare/Pharmaceutical

Insurance

Other Manufacturing

Software

Telecomm/Utilities

Transportation

Other:

Required

Company Name: *

Thank you!

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