Survey on AI in New-Product Development

This survey is designed  to better understand your business' use of Artificial Intelligence (AI) for new-product development. Also, where, how, and what your plans are for the future. 

The survey questionnaire should take 5 - 10 minutes to complete.

Your answers are confidential, and will be aggregated with answers from other companies. No one company or respondent will be identified.

Please answer using a 1-5 scale, where: 1 = not at all; 5 = very much so

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1.  Does your business currently use AI for Idea Generation: to scan the Internet & social media looking for themes and “hits”; AI used to suggest ideas?
 *
Not at all
Very much so
2.  Do you expect to be using AI for Idea Generation in the near future: to scan the Internet & social media looking for themes and “hits”; AI used to suggest ideas?
 *
Not at all
Very much so
3.  Does your business currently use AI for Market Analysis: to scan and/or analyze market data from many sources – online data & reviews, social media, sales data; machine learning algorithms to monitor market trends, competitor activities, & customer preferences? *
Not at all
Very much so
4.  Do you expect to be using AI for Market Analysis in the near future: to scan and/or analyze market data from many sources – online data & reviews, social media, sales data; machine learning algorithms to monitor market trends, competitor activities, & customer preferences?
 *
Not at all
Very much so
5.  Does your business currently use AI for Competitive Analysis: to scan online for data on competitors, performance, their products, pricing; to monitor competitors' activities – product launches, pricing changes, & marketing campaigns? *
Not at all
Very much so
6.  Do you expect to be using AI for Competitive Analysis in the near future: to scan online for data on competitors, performance, their  products, pricing; to monitor competitors' activities – product launches, pricing changes, & marketing campaigns? *
Not at all
Very much so
7.  Does your business currently use AI for Building the Business Case: analysis of financial data; making sales  & profit projections; doing multi-scenario analyses? *
Not at all
Very much so
8.  Do you expect to be using AI for Building the Business Case in the near future: analysis of financial data; making sales  & profit projections; doing multi-scenario analyses? *
Not at all
Very much so
9.  Does your business currently use AI for Making Go / No Go Decisions:  making the project investment decisions at gates; analysis of data from previous projects to identify patterns of success? *
Not at all
Very much so
10.  Do you expect to be using AI for Making Go / No Go Decisions in the near future:  making the project investment decisions at gates; analysis of data from previous projects to identify patterns of success? *
Not at all
Very much so
11.  Does your business currently use AI for Product Design: AI with CAD to design products; optimizing product design; regenerative design (creating multiple design options)? *
Not at all
Very much so
12.  Do you expect to be using AI for Product Design in the near future: AI with CAD to design products; optimizing product design; regenerative design (creating multiple design options)? *
Not at all
Very much so
13.  Does your business currently use AI for Prototyping: rapid prototyping with AI; automatically translating sketches into prototypes? *
Not at all
Very much so
14.  Do you expect to be using AI for Prototyping in the near future: rapid prototyping with AI; automatically translating sketches into prototypes? *
Not at all
Very much so
15.  Does your business currently use AI for Laboratory Automation: predicting new drugs’ bioactivity (drug discovery), optimizing conditions for chemical reactions; suggesting how to synthesize complicated molecules? *
Not at all
Very much so
16.  Do you expect to be using AI for Laboratory Automation in the near future: predicting new drugs’ bioactivity (drug discovery), optimizing conditions for chemical reactions; suggesting how to synthesize complicated molecules? *
Not at all
Very much so
17.   Does your business currently use AI for Simulation AI Models: to simulate the behavior of a project, system or process? *
Not at all
Very much so
18.  Do you expect to be using AI for Simulation AI Models in the near future: to simulate the behavior of a project, system or process? *
Not at all
Very much so
19.  Does your business currently use AI for Product Testing & Validation: automated product testing; virtual market testing (simulates customer interactions with products); virtual customers? *
Not at all
Very much so
20. Do you expect to be using AI for Product Testing & Validation in the near future: automated product testing; virtual market testing (simulates customer interactions with products); virtual customers? *
Not at all
Very much so
21.  Does your business currently use AI for Project Management: creating project plans; optimizing plans like Gantt charts; monitoring the project’s progress, identifying problems? *
Not at all
Very much so
22.  Do you expect to be using AI for Project Management in the near future: creating project plans; optimizing plans like Gantt charts; monitoring the project’s progress, identifying problems? *
Not at all
Very much so
23.  Does your business currently use AI for Portfolio management (support for the project management office): tracking projects in the portfolio; identifying potential problems, automated preparation & distribution of project reports? *
Not at all
Very much so
24.  Do you expect to be using AI for Portfolio management (support for the project management office) in the near future: tracking projects in the portfolio; identifying potential problems, automated preparation & distribution of project reports? *
Not at all
Very much so
25.  Does your business currently use AI for Natural Language Processing (NLP):  to extract information from unstructured data sources – customer interviews, social media posts, & market research reports? *
Not at all
Very much so
26.  Do you expect to be using AI for Natural Language Processing (NLP) in the near future:  to extract information from unstructured data sources – customer interviews, social media posts, & market research reports? *
Not at all
Very much so
27.  Does your business currently use AI for Other (insert your application)?
28.  Do you expect to be using AI for Other (insert your application) in the near future?
29.  If you are currently using AI for one or more of the applications above in a big way – a 5 out of 5 – please  describe one or two of these applications.
30.   Are you now extensively using AI to improve your NPD efforts?                               *
Not at all
Very much so
31.   Has your business agree to accept and adopt AI technology?                               *
Not at all
Very much so
32.   Are managers prepared to hand over the reins on decisions with increasingly higher stakes?                               *
Not at all
Very much so
33.   Have you seen any performance improvements in your NPD as a result of introducing AI?                               *
Not at all
Very much so
34.  Does your executive sponsor for this AI initiate have the capability and credibility in your organization to lead this transformation?                               *
Not at all
Very much so
35.  Are senior leaders willing to wait several months, up to one year, to start seeing the benefits of the AI automation?                               *
Not at all
Very much so
Questions 36 - 41:  If improvements have been realized in NPD as a result of using AI, please take a guess at what % improvement (if none, put a zero).
36.  Speed or time-to-market                             
37.   Productivity & efficiency                               
38.    Fewer mistakes                                  
39.     More agile, more responsive to change                                      
40.      Better decision-making                                          
41.      Other                                  
42.  What type of product development does your business do? Check one:                              
 *
Required
43.  If Hardware & Software, what % is software?                         
44. What industry are you in? Check one:                              
 *
Required
Company Name: *
Thank you!
Thank you for taking the time to complete this survey.  
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